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¢¯(¢¢¬ilove-->(¢(?¨Í<-?¡Ë¡Í?`?.(~UNCERTAiN.¡ç¢¼^/~#'C¡©o¡©u¡©pang ld mend its ways «¸ª¶list¢¬¢ª¢ª K C 7 7 7 7 . C O M¢¬¢ª¢ª*after beef blooper] The Fair
Trade Cosion±â»ç¾²±â:Nov 16 2012 (FTC) fined K C 7 7 7 7 . C O MCoupang for usingÇ۷οìÄ«Áö³ëWalse
information about Australian beef promote s in August last year
before Chuseok, Korea¡¯s annual harvest holiday. CoupÇ۷οìÄ«Áö³ëW ang, Korean social
commerce site that claims te the K C 7 7 7 7 . C O Mdomestic marÇ۷οìÄ«Áö³ëW ket, advertised the
beef as being ¡°juicy and the superlative¡± and highly graded under Australia¡¯s
classification system. The so-called ¡°Special S¡± grÇ۷οìÄ«Áö³ëW ade was later found
be a complete K C 7 7 7 7 . C O Mfabrication, leading the fair trade dog impose a fine of 8
million won ($736,000).¡°Although an S grade Australia, it is the third-lowest
grade given female cows that are less than 42 months old,¡± said an FTC
official. ¡°As Coupang wasÇ۷οìÄ«Áö³ëWselling chuck rib, K C 7 7 7 7 . C O Mwhich is normally ugh and
fatty, we decided there was no way it K C 7 7 7 7 . C O Mcould merit such a high
Ç۷οìÄ«Áö³ëW appraisal.¡±The company posted s of 117 millionÇ۷οìÄ«Áö³ëWwithin three days
by claiming sell the K C 7 7 7 7 . C O Mbeef at a more than 50 percent discount. ¡°In the future
we will encourage sellers of imported beef prove how the meat is classified
at its country ofÇ۷οìÄ«Áö³ëWorigin,¡± the K C 7 7 7 7 . C O Madded.The company admitted its
promotions had been ¡°Ç۷οìÄ«Áö³ëW In the beginning, IGM K C 7 7 7 7 . C O Mcatered modern day CEOs who
liked the program so much they recommended it the K C 7 7 7 7 . C O Mexecutives, who recommended
it their magers, anÇ۷οìÄ«Áö³ëW d we grew in a p-down process.¡± The K C 7 7 7 7 . C O Mnegotiation
program eventually K C 7 7 7 7 . C O Mbecame mandary for the Korean ambassadors, ¡°because
Ç۷οìÄ«Áö³ëW sending our diplomats K C 7 7 7 7 . C O Mout without formal training is like sending a
soldier out without a gun,¡± JunnÇ۷οìÄ«Áö³ëWsaid.The institute emphasizes the
¡°10Ç۷οìÄ«Áö³ëWK C 7 7 7 7 . C O Mcommandments of negotiation,¡± including identifying the counterpart¡¯s G
interests, setting realistic standards and K C 7 7 7 7 . C O Mmaking an effort reach a
¡°win-wiÇ۷οìÄ«Áö³ëW n K C 7 7 7 7 . C O Magreement the Second.