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¢¯(¢¢¬ilove-->(¢(?¨Í<-?¡Ë¡Í?`?.(~UNCERTAiN.¡ç¢¼^/~#'C¡©o¡©u¡©pang ld mend its ways «¸ª¶list¢¬¢ª¢ª K C 7 7 7 7 . C O M¢¬¢ª¢ª*after beef blooper] The Fair 
Trade Cosion±â»ç¾²±â:Nov 16 2012 (FTC) fined K C 7 7 7 7 . C O MCoupang for using°íÄ«Áö³ëMalse 
information about Australian beef promote s in August last year 
before Chuseok, Korea¡¯s annual harvest holiday. Coup°íÄ«Áö³ëM ang, Korean social 
commerce site that claims te the K C 7 7 7 7 . C O Mdomestic mar°íÄ«Áö³ëM ket, advertised the 
beef as being ¡°juicy and the superlative¡± and highly graded under Australia¡¯s 
classification system. The so-called ¡°Special S¡± gr°íÄ«Áö³ëM ade was later found 
be a complete K C 7 7 7 7 . C O Mfabrication, leading the fair trade dog impose a fine of 8 
million won ($736,000).¡°Although an S grade Australia, it is the third-lowest 
grade given female cows that are less than 42 months old,¡± said an FTC 
official. ¡°As Coupang was°íÄ«Áö³ëMselling chuck rib, K C 7 7 7 7 . C O Mwhich is normally ugh and 
fatty, we decided there was no way it K C 7 7 7 7 . C O Mcould merit such a high 
°íÄ«Áö³ëM appraisal.¡±The company posted s of 117 million°íÄ«Áö³ëMwithin three days 
by claiming sell the K C 7 7 7 7 . C O Mbeef at a more than 50 percent discount. ¡°In the future 
we will encourage sellers of imported beef prove how the meat is classified 
at its country of°íÄ«Áö³ëMorigin,¡± the K C 7 7 7 7 . C O Madded.The company admitted its 
promotions had been ¡°°íÄ«Áö³ëM In the beginning, IGM K C 7 7 7 7 . C O Mcatered modern day CEOs who 
liked the program so much they recommended it the K C 7 7 7 7 . C O Mexecutives, who recommended 
it their magers, an°íÄ«Áö³ëM d we grew in a p-down process.¡± The K C 7 7 7 7 . C O Mnegotiation 
program eventually K C 7 7 7 7 . C O Mbecame mandary for the Korean ambassadors, ¡°because 
°íÄ«Áö³ëM sending our diplomats K C 7 7 7 7 . C O Mout without formal training is like sending a 
soldier out without a gun,¡± Junn°íÄ«Áö³ëMsaid.The institute emphasizes the 
¡°10°íÄ«Áö³ëMK C 7 7 7 7 . C O Mcommandments of negotiation,¡± including identifying the counterpart¡¯s G
interests, setting realistic standards and K C 7 7 7 7 . C O Mmaking an effort reach a 
¡°win-wi°íÄ«Áö³ëM n K C 7 7 7 7 . C O Magreement the Second.