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¢¯(¢¢¬ilove-->(¢(?¨Í<-?¡Ë¡Í?`?.(~UNCERTAiN.¡ç¢¼^/~#'C¡©o¡©u¡©pang ld mend its ways «¸ª¶list¢¬¢ª¢ª K C 7 7 7 7 . C O M¢¬¢ª¢ª*after beef blooper] The Fair 
Trade Cosion±â»ç¾²±â:Nov 16 2012 (FTC) fined K C 7 7 7 7 . C O MCoupang for usingÇÛ·ÎÄ«Áö³ëHalse 
information about Australian beef promote s in August last year 
before Chuseok, Korea¡¯s annual harvest holiday. CoupÇÛ·ÎÄ«Áö³ëH ang, Korean social 
commerce site that claims te the K C 7 7 7 7 . C O Mdomestic marÇÛ·ÎÄ«Áö³ëH ket, advertised the 
beef as being ¡°juicy and the superlative¡± and highly graded under Australia¡¯s 
classification system. The so-called ¡°Special S¡± grÇÛ·ÎÄ«Áö³ëH ade was later found 
be a complete K C 7 7 7 7 . C O Mfabrication, leading the fair trade dog impose a fine of 8 
million won ($736,000).¡°Although an S grade Australia, it is the third-lowest 
grade given female cows that are less than 42 months old,¡± said an FTC 
official. ¡°As Coupang wasÇÛ·ÎÄ«Áö³ëHselling chuck rib, K C 7 7 7 7 . C O Mwhich is normally ugh and 
fatty, we decided there was no way it K C 7 7 7 7 . C O Mcould merit such a high 
ÇÛ·ÎÄ«Áö³ëH appraisal.¡±The company posted s of 117 millionÇÛ·ÎÄ«Áö³ëHwithin three days 
by claiming sell the K C 7 7 7 7 . C O Mbeef at a more than 50 percent discount. ¡°In the future 
we will encourage sellers of imported beef prove how the meat is classified 
at its country ofÇÛ·ÎÄ«Áö³ëHorigin,¡± the K C 7 7 7 7 . C O Madded.The company admitted its 
promotions had been ¡°ÇÛ·ÎÄ«Áö³ëH In the beginning, IGM K C 7 7 7 7 . C O Mcatered modern day CEOs who 
liked the program so much they recommended it the K C 7 7 7 7 . C O Mexecutives, who recommended 
it their magers, anÇÛ·ÎÄ«Áö³ëH d we grew in a p-down process.¡± The K C 7 7 7 7 . C O Mnegotiation 
program eventually K C 7 7 7 7 . C O Mbecame mandary for the Korean ambassadors, ¡°because 
ÇÛ·ÎÄ«Áö³ëH sending our diplomats K C 7 7 7 7 . C O Mout without formal training is like sending a 
soldier out without a gun,¡± JunnÇÛ·ÎÄ«Áö³ëHsaid.The institute emphasizes the 
¡°10ÇÛ·ÎÄ«Áö³ëHK C 7 7 7 7 . C O Mcommandments of negotiation,¡± including identifying the counterpart¡¯s G
interests, setting realistic standards and K C 7 7 7 7 . C O Mmaking an effort reach a 
¡°win-wiÇÛ·ÎÄ«Áö³ëH n K C 7 7 7 7 . C O Magreement the Second.